ZERKALO MARKET

For Zazerkalie Art Space, the goal of ZERKALO MARKET was to create a platform for independent designers, artists, and small businesses to present and sell their work. At the time, Tbilisi had become home to a large international creative community, and the intention was to give these makers not only visibility, but a real opportunity for economic sustainability. Within just two weeks of preparation, we curated and onboarded around 80 brands and small shops, transforming the venue into a vibrant marketplace that balanced creativity and commercial viability. The focus was on diversity, atmosphere, and thoughtful spatial organization so that each participant could feel represented while the overall experience remained cohesive. By the end of the second day, many vendors had nearly sold out their stock - a strong indicator of both audience engagement and market demand. Due to its success, the event evolved into a recurring monthly format, becoming a stable meeting point for the city’s creative community.